The New Balance 990 is more than just a sneaker; it’s a symbol of innovation, quality, and timeless style. Since its debut in 1982, the New Balance 990 has earned a reputation as one of the most iconic running shoes in the world. Combining cutting-edge technology with a sleek design, the 990 series caters to both athletes and casual wearers, making it a versatile choice for anyone seeking comfort and durability.
The Birth of a Legend
In the early 1980s, New Balance launched the 990 as part of their commitment to crafting high-quality running shoes. At the time, it was one of the first running shoes to retail for over $100, a price point that reflected its advanced materials and craftsmanship. The original 990 featured a durable leather and mesh upper, a cushioned midsole, and a lugged rubber outsole designed for optimal traction. Over the years, the 990 has evolved with new iterations, such as the 990v2, 990v3, 990v4, and the latest 990v6, each incorporating modern upgrades while staying true to its roots.
Why the New Balance 990 Stands Out
What sets the New Balance 990 apart is its dedication to comfort and performance. The shoe is renowned for its ENCAP midsole technology, which provides a perfect balance of support and cushioning. Made in the USA with premium materials, the 990 is a favorite among sneaker enthusiasts, runners, and professionals alike. Its understated yet elegant design has made it a staple in streetwear fashion, blending seamlessly with both athletic and casual outfits.